Extent:
XVI, 340 S. : Ill.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Bibliographie
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-0-470-02802-5 ; 0-470-02802-5
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004910250