SME intangible resources and international market success
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study found that international orientation and marketing capability had a positive impact on the export performance of Malaysian SMEs in the halal food and beverage sector. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2023
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Published in: |
Strategic Direction. - Emerald Publishing Limited, ISSN 0258-0543, ZDB-ID 2089990-7. - Vol. 39.2023, 11, p. 4-6
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Publisher: |
Emerald Publishing Limited |
Subject: | SME | Export performance | Intangible resources |
Saved in:
Online Resource
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