SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Year of publication: |
2023
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Authors: | Mitręga, Maciej |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 110.2023, p. 129-146
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Subject: | Dynamic capabilities | networking capabilities | SME | PLS-SEM | Export | brand assets | coercive power use | KMU | Dynamische Kompetenzen | Unternehmensnetzwerk | Business network | Markenführung | Brand management | Markenimage | Brand image | Internationales Marketing | International marketing |
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