SMS advertising : how message relevance is linkes to the attitude toward the brand
Year of publication: |
2014
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Authors: | Varnali, Kaan |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 5, p. 339-351
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Subject: | mobile advertising | SMS advertising | mobile marketing | mobile consumer behavior | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Werbung | Advertising | Markenführung | Brand management |
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