SMS-marketing : a study of consumer saturation using an extended TAM approach
Claire Gauzente; Ashok Ranchhod; Calin Gurau
Year of publication: |
2008
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Authors: | Gauzente, Claire ; Ranchhod, Ashok ; Gurau, Calin |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 21063278. - Vol. 6.2008, 3, p. 282-297
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