Snob effects, exclusivity, and competition intensity
Year of publication: |
2008
|
---|---|
Authors: | Felsch, Daniela ; Wiese, Harald |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 4.2008, 1, p. 5-13
|
Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour |
-
Wang, Ying, (2013)
-
Strebinger, Andreas, (2016)
-
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching, (2015)
- More ...
-
Snob effects, exclusivity, and competition intensity
Felsch, Daniela, (2008)
-
A cooperative game theory of town walls
Wiese, Harald, (2011)
-
Applying cooperative game theory to power relations
Wiese, Harald, (2009)
- More ...