Snobby markets and technology adoption
Year of publication: |
2021
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Authors: | Alderighi, Marco ; Feder, Christophe |
Published in: |
Economics of innovation and new technology. - London : Routledge, member of the Taylor & Francis Group, an Informa Business, ISSN 1476-8364, ZDB-ID 2069648-6. - Vol. 30.2021, 6, p. 603-620
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Subject: | brand | snob consumption externalities | technological differentiation | Technology adoption | vertical product differentiation | Theorie | Theory | Produktdifferenzierung | Product differentiation | Markenführung | Brand management | Technischer Fortschritt | Technological change | Technologiewahl | Technology choice | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
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