So close yet so far away : the moderating effect of regulatory focus orientation on health behavioral intentions
Year of publication: |
2015
|
---|---|
Authors: | Bui, M̃y ; Krishen, Anjala S. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 5, p. 522-531
|
Subject: | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Körpergewicht | Body weight | Persönlichkeitspsychologie | Personality psychology |
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