So what if remanufacturing cannibalizes my new product sales?
Atalay Atasu; V. Daniel R. Guide; Luk N. Van Wassenhove
| Year of publication: |
2010
|
|---|---|
| Authors: | Atasu, Atalay ; Guide, V. Daniel R. ; Van Wassenhove, Luk N. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 52.2009/10, 2, p. 56-76
|
| Subject: | Automobilzulieferindustrie | Automotive supplier industry | Innovation | Betriebliche Kreislaufwirtschaft | Reverse logistics | Produktlebenszyklus | Product life cycle | Wettbewerbsanalyse | Competitive analysis | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960512