Social Advertising in the Internet and Convergent Journalism

Article is devoted to the analysis social advertising in the Internet and convergent journalism. Convergent journalism blurs the boundaries of reality and time and is fertile ground for the process of globalization, which is based on there is a change in the social order, mentality, habits and behavioral patterns, people's way of life. The Internet is an interactive environment, which is characterized by its own style, its own language and specific content. For social advertising, designed to influence the emotional nature of a person, such an environment seems to be the most attractive because of the possibility of a multilateral influence on consumer consciousness. We made the conclusion that social advertising cannot be considered an active channel - a participant in effective communication, since it is still not a significant object of management in the eyes of government and society