Social and demographic predictors of consumers' word of mouth engagement in Czechia
Dušan Mladenović, Roberto Bruni and Prateek Kalia
| Year of publication: |
2021
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|---|---|
| Authors: | Mladenović, Dušan ; Bruni, Roberto ; Kalia, Prateek |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 4, p. 418-433
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| Subject: | Czech Republic | homophily | social tie | trust | WOM | word of mouth engagement | Virales Marketing | Viral marketing | Tschechien | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1800547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607776