Social and societal marketing : applications for public policy makers and companies
Carolina O. C. Werle
| Year of publication: |
2012
|
|---|---|
| Authors: | Werle, Carolina O. C. |
| Published in: |
Business ethics : a critical approach integrating ethics across the business world. - London [u.a.] : Routledge, ISBN 0-415-66358-X. - 2012, p. 254-266
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736506