Social bonds and millennial consumers' activity in social networks
Year of publication: |
2018
|
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Authors: | Petrescu, Maria ; Dobre, Costinel ; Milovan-Ciuta, Anca-Maria |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 3, p. 290-304
|
Subject: | relational bonds theory | social network activity | millennials | collectivism | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Altersgruppe | Age group | Social Web | Social web |
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