Social branding and the mythic reinvention of ethnic identity
Siok Kuan Tambyah and Craig J. Thompson
| Year of publication: |
2013
|
|---|---|
| Authors: | Tambyah, Siok Kuan ; Thompson, Craig J. |
| Published in: |
The Routledge companion to identity and consumption. - London : Routledge, ISBN 0-415-78306-2. - 2013, p. 325-335
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009700272