Social Branding : Strategien - Praxisbeispiele - Perspektiven
Matthias Schulten ... (Hrsg.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Schulten, Matthias Bernhard (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenpolitik | Soziales Netzwerk | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
31 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXX, 472 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. - Literaturangaben |
| ISBN: | 3-8349-3224-8 ; 978-3-8349-3224-2 ; 978-3-8349-3755-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009557943