Social bundling : a novel method to enhance consumers' intention to purchase online bundles
Year of publication: |
March 2017
|
---|---|
Authors: | Doha, Ahmed ; Ghasemaghaei, Maryam ; Hassanein, Khaled |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 106-117
|
Subject: | Bundling | Consumer control | Intention to purchase | Field experiment | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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