Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Year of publication: |
2011
|
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Authors: | Minowa, Yuko ; Khomenko, Olga ; Belk, Russell W. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 1, p. 44-56
|
Subject: | Zeitung | Newspaper | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Japan | 1958-2007 |
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