Social class and life cycle as predictors of shopping behavior
Stuart U. Rich and Subhash C. Jain
| Year of publication: |
1968
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| Authors: | Rich, Stuart U. ; Jain, Subhash C. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 1, p. 41-49
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| Subject: | Marktpsychologie | Sozialstruktur | Vereinigte Staaten | Cleveland |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002681692