Social classes and spending behavior
Year of publication: |
1958
|
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Authors: | Martineau, Pierre |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 23.1958, 2, p. 121-130
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Subject: | Sozialstruktur | Marktpsychologie | Vereinigte Staaten | Soziale Schicht | Social class | Social structure | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption |
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