Social commerce success : antecedents of purchase intention and the mediating role of trust
Year of publication: |
2020
|
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Authors: | Dabbous, Amal ; Barakat, Karine Aoun ; Sayegh, May Merhej |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 262-297
|
Subject: | Brand awareness | consumer behavior | consumer engagement | perceived economic benefit | purchase intention | social commerce | social interaction | trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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