Social commerce success : antecedents of purchase intention and the mediating role of trust
Year of publication: |
2020
|
---|---|
Authors: | Dabbous, Amal ; Barakat, Karine Aoun ; Sayegh, May Merhej |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 262-297
|
Subject: | Brand awareness | consumer behavior | consumer engagement | perceived economic benefit | purchase intention | social commerce | social interaction | trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Markenimage | Brand image |
-
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S., (2015)
-
Monfared, Amir Reza Konjkav, (2021)
-
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit, (2020)
- More ...
-
Social commerce and the hedonic utilitarian nexus : an empirical analysis
Barakat, Karine Aoun, (2021)
-
Understanding the adoption of cryptocurrencies for financial transactions within a high-risk context
Dabbous, Amal, (2022)
-
Enabling organizational use of artificial intelligence : an employee perspective
Dabbous, Amal, (2022)
- More ...