Social commerce success : antecedents of purchase intention and the mediating role of trust
Amal Dabbous, Karine Aoun Barakat, and May Merhej Sayegh
| Year of publication: |
2020
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|---|---|
| Authors: | Dabbous, Amal ; Barakat, Karine Aoun ; Sayegh, May Merhej |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 262-297
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| Subject: | Brand awareness | consumer behavior | consumer engagement | perceived economic benefit | purchase intention | social commerce | social interaction | trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1756190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258247