Social Commerce vor dem Hintergrund des Multichannel-Retailings : Entwicklung, Potenziale und Problembereiche
Year of publication: |
2010
|
---|---|
Authors: | Holsing, Christian ; Schäfers, Björn |
Published in: |
Multichannel-Management. - Frankfurt am Main. : Dt. Fachverl., ISBN 978-3-86641-222-4. - 2010, p. 251-274
|
Subject: | Handel | Trade | Vertriebsweg | Distribution channel | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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