Social comparision and informal group influence
George P. Moschis
| Year of publication: |
1976
|
|---|---|
| Authors: | Moschis, George P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 13.1976, 3, p. 237-244
|
| Subject: | Marktforschung | Vereinigte Staaten | Madison <Wisconsin> |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002511714