Social data for product innovation, marketing and customer relations
Rainer Schmidt
| Year of publication: |
2013
|
|---|---|
| Authors: | Schmidt, Rainer |
| Published in: |
Business Process Management Workshops : BPM 2012 International Workshops, Tallinn, Estonia, September 3, 2012 ; revised papers. - Berlin : Springer, ISBN 3-642-36284-2. - 2013, p. 234-245
|
| Subject: | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Marketing | Theorie | Theory | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742319