Social Duty and Her Function in Communication Strategy of Firm

Social responsibility is not charity, it’s a duty. Today we see all major companies following social responsibility. Social duty is not only attention allotted consumers, customers and contractors, communions and environment, as well employees and implicit their family. In concept triple bottom line, social duty presume achievements of social level, financial plane and environment level and follow a positive impact on society and, in same time, financial achievements. Education is an area that gets a lot of interest.