Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Marshall J. Magnusen; Sungil Hong and Michael Mondello
| Year of publication: |
2011
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|---|---|
| Authors: | Magnusen, Marshall J. ; Hong, Sungil ; Mondello, Michael |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 1/2, p. 61-82
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Sportorganisation | Sport organization | Sportmanagement | Sport management | Sportler | Athletes | Politische Bildung | Political education | Reputation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407935