Social effects on customer retention
Irit Nitzan and Barak Libai
| Year of publication: |
2010
|
|---|---|
| Authors: | Nitzan, Irit ; Libai, Barak |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 2, p. 143-192
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Markentreue | Brand loyalty | Informationsverbreitung | Information dissemination | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006665