Social enterprise and special events : market-based approaches to mission-driven gatherings

About the editor -- About the contributors -- Introduction and creation -- Special events with a social mission / Julie Cencula Olberding -- Events in the era of social enterprise / Julie Cencula Olberding -- Successful start-up of a special event : laying the groundwork with market research and brand development / Douglas Olberding and Jay Jisha -- Implementation and management -- Promoting events through cause marketing, social media, and "gamification" / Katie Dillon and Julie Cencula Olberding -- Financial management of special events : toward a more comprehensive approach / Julie Cencula Olberding and Patrick Frambes -- Managing and motivating event volunteers / Liz Engelhardt and Julie Cencula Olberding -- Collaborative governance of civic events : the case of the u.s. college world series / Dale Krane and Carol Ebdon -- Assessment and evaluation -- Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate / Steven Cobb and Douglas Olberding -- Assessing the social impacts of a special event : social causes, social capital, city image and local pride / Julie Cencula Olberding and Douglas Olberding -- New perspectives and innovation -- Energizing community development through community events / Julie Cencula Olberding and Whitney McIntyre Miller -- Beyond food, drinks and conversation : how "micro events" can increase social, cultural, and political capital / Meredith Shockley-Smith and Francoise Knox-Kazimierczuk -- Trends in special events with a social cause / Julie Cencula Olberding and Kyle Dorriere -- Index