Social franchising : a bibliometric and theoretical review
Year of publication: |
2019
|
---|---|
Authors: | Naatu, Felicia ; Alon, Ilan |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 5, p. 738-764
|
Subject: | bibliometric | microfranchise | Social franchise | theory |
-
Socio-economic determinants of support and brand value perception : a survey of microfranchisees
Santiago, Mariângela Carli, (2020)
-
Ngo, Anh, (2009)
-
Buchan, Jenny, (2014)
- More ...
-
Micro-franchising in the bottom of the pyramid market : Rwanda
Naatu, Felicia, (2022)
-
Crowd-out effect on consumers attitude towards corporate social responsibility communication
Naatu, Felicia, (2022)
-
Globalization of Chinese Firms: Theoretical Universalism or Particularism
Alon, Ilan, (2011)
- More ...