Social Gaming : spielend rekrutieren ; Erfahrungen von Bayer mit Employer Branding in Social Games
Bernd Schmitz
| Year of publication: |
2012
|
|---|---|
| Authors: | Schmitz, Bernd |
| Published in: |
Personalmarketing 2.0 : vom Employer Branding zum Recruiting. - Köln : Luchterhand, ISBN 3-472-08342-5. - 2012, p. 293-308
|
| Subject: | Bayer AG | Personalmarketing | HR marketing | Social Web | Social web | Computerspiel | Video game | Soziales Verhalten | Social behaviour | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009631689