Social identity dimensions as drivers of consumer engagement in social media sports club
Year of publication: |
2022
|
---|---|
Authors: | Trkulja, Željka Marčinko ; Dlačić, Jasmina ; Primorac, Dinko |
Published in: |
Journal of Risk and Financial Management. - ISSN 1911-8074. - Vol. 15.2022, 10, p. 1-15
|
Publisher: |
Basel : MDPI |
Subject: | consumer identification | consumer engagement | social networks | sport clubs |
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