Social influence and the self
Year of publication: |
2013
|
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Authors: | Bagozzi, Richard P. |
Published in: |
The Routledge companion to identity and consumption. - London : Routledge, ISBN 0-415-78306-2. - 2013, p. 255-264
|
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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