Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Year of publication: |
2023
|
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Authors: | Bhukya, Ramulu ; Paul, Justin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 162.2023, p. 1-21
|
Subject: | Social influence | Consumer behavior | Buying behavior | Purchase decisions | Sysemic literature review | TCCM framework | Hybrid review | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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