Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Walter Von Mettenheim and Klaus-Peter Wiedmann
| Year of publication: |
2021
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| Authors: | Mettenheim, Walter von ; Wiedmann, Klaus-Peter |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 8/9, p. 365-383
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| Subject: | attractiveness | healthy nutrition | Influencer marketing | overshadowing | sportiness | Ernährung | Nutrition | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Ernährungsverhalten | Eating habit | Gesundheitsvorsorge | Preventive care |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2022.2028692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821526