Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Year of publication: |
2019
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Authors: | Xue, Fei ; Zhou, Lijie |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 4, p. 570-588
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Subject: | brand familiarity | Facebook news feed ad | personal relevance | social information | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | USA | United States | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web |
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