Social Innovation and New Business Models : Creating Shared Value in Low-Income Markets

by Laura Michelini

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication

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Year of publication:	2012
Authors:	Michelini, Laura
Publisher:	Berlin, Heidelberg : Springer
Subject:	Corporate Social Responsibility \| Corporate social responsibility \| Sozialwirtschaft \| Social economy \| Produktentwicklung \| New product development \| Geschäftsmodell \| Business model \| Entwicklungsländer \| Developing countries \| Niedrigeinkommen \| Social entrepreneurship
Description of contents:	Innovation for Social Change -- Corporate Social Entrepreneurship and New Business Models -- New Social Product Development: The Process and Critical Success Factors -- Case Studies Analysis Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de]

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Extent:	Online-Ressource (X, 80 p. 15 illus, digital)
Series:	SpringerBriefs in Business SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Social Innovation and New Business Models; Preface; Contents; 1 Innovation for Social Change; 1.1 The Evolution of Corporate Social Responsibility; 1.2 The Bottom of the Pyramid Theory; 1.3 What Is Social Innovation?; 1.4 Social Innovation for Low-Income Markets; References; 2 Corporate Social Entrepreneurship and New Business Models; 2.1 The Emergence of Hybrid Enterprises; 2.2 Defining Social Entrepreneurship; 2.3 The Business Model in the Literature; 2.4 The Social Business Model Framework; 2.5 CSE for the Low-Income Market; 2.6 Social Innovation in Governance and the Ecosystem; References 3 New Social Product Development: The Process and Critical Success Factors3.1 Designing a Social Product for Low-Income Markets; 3.2 The Literature on Product Classification; 3.3 The Process of New Social Product Development; 3.4 New Social Product Development Framework; 3.5 Key Success Factors in Social Product Innovation; 3.5.1 Idea Generation; 3.5.2 Testing; 3.5.3 Social and Economic Analysis; 3.5.4 Marketing Plan; 3.5.5 Monitoring and Evaluation; 3.5.6 Scaling Up; 3.6 Social Product Communication Principles; References; 4 Case Studies Analysis; 4.1 PuR by Procter & Gamble; 4.1.1 Overview 4.1.2 Idea Generation4.1.3 Testing; 4.1.4 Marketing Plan; 4.1.5 Social and Economic Analysis; 4.1.6 Monitoring and Evaluation; 4.1.7 Scaling Up; 4.2 Plumpy'nut by Nutriset; 4.2.1 Overview; 4.2.2 Idea Generation; 4.2.3 Testing; 4.2.4 Marketing Plan; 4.2.5 Social and Economic Analysis; 4.2.6 Monitoring and Evaluation; 4.3 Shokti Doi by Grameen Danone; 4.3.1 Overview; 4.3.2 Idea Generation; 4.3.3 Testing; 4.3.4 Marketing Plan; 4.3.5 Social and Economic Analysis; 4.3.6 Monitoring and Evaluation; 4.3.7 Scaling Up; 4.4 Interceptor by BASF; 4.4.1 Overview; 4.4.2 Idea Generation; 4.4.3 Testing 4.4.4 Marketing Plan4.4.5 Social and Economic Analysis; 4.4.6 Monitoring and Evaluation; 4.4.7 Scaling Up; Appendix Research Methodology
ISBN:	978-3-642-32150-4 ; 978-3-642-32149-8
Other identifiers:	10.1007/978-3-642-32150-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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