Social learning? Conformity? Or comparison? : an empirical study on the impact of peer effects on Chinese seniors' intention to purchase travel insurance
Year of publication: |
2021
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Authors: | Kai, Yang ; Zhujun, Kang ; Zhijie, Chen ; Xiaoting, Sun ; Wanyue, Tang |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 38.2021, p. 1-13
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Subject: | Comparison | Conformity | Peer effects | Social learning | Travel insurance | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | China | Lernen | Learning | Experiment | Soziale Norm | Social norm | Studierende | Students | Konsumentenverhalten | Consumer behaviour |
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