Social marketing and online social support structure in contexts of treatment uncertainty
Year of publication: |
2022
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Authors: | Baptista, Nuno ; Pinho, José Carlos ; Alves, Helena |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 3, p. 311-350
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Subject: | social capital | social marketing | social support | Treatment uncertainty | Social Marketing | Social marketing | Sozialkapital | Social capital | Social Web | Social web | Risiko | Risk |
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