Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal -- Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example -- Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.