Social Marketing : Einsatz des Marketing für nichtkommerzielle Organisationen
Manfred Bruhn; Jörg Tilmes
| Year of publication: |
1994 ; 2., überarb. und erg. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred ; Tilmes, Jörg |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Marketing | Organisation | Organization | Soziales Problem | Social problem | Theorie | Theory | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 251 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 236 - 243 |
| ISBN: | 3-17-012524-9 |
| Classification: | Wirtschaftssektoren: Sonstiges ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000375172