Social Marketing in Action : Cases from Around the World
Year of publication: |
2019
|
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Other Persons: | Basil, Debra Z. (ed.) ; Diaz-Meneses, Gonzalo (ed.) ; Basil, Michael D. (ed.) |
Publisher: |
Cham : Springer |
Subject: | Social Marketing | Social marketing | Soziomarketing |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | 1 Online-Ressource (XXIX, 462 p. 76 illus., 72 illus. in color) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-13020-6 ; 978-3-030-13019-0 |
Other identifiers: | 10.1007/978-3-030-13020-6 [DOI] |
Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
Source: | ECONIS - Online Catalogue of the ZBW |
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