Social marketing : new imperative for public health

Year of publication:	1985
Authors:	Manoff, Richard K.
Publisher:	New York [u.a.] : Praeger
Subject:	Gesundheitserziehung \| Massenmedien \| Marketing \| Gesellschaft

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Extent:	IX, 293 S. : Ill., graph. Darst.
Series:	Praeger special studies : Praeger scientific
Type of publication:	Book / Working Paper
ISBN:	0-03-071677-2
Source:	USB Köln Online Catalogue BWL

Persistent link: https://www.econbiz.de/10004621311