Social marketing’s consumer myopia
Year of publication: |
2016
|
---|---|
Authors: | Brennan, Linda ; Previte, Josephine ; Fry, Marie-Louise |
Published in: |
Journal of Social Marketing. - Emerald Group Publishing Limited, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 6.2016, 3, p. 219-239
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social marketing | Behavioural ecological systems | Consumer myopia | Meso-marketing approach | Relational logic |
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