Social marketing : theoretical and practical perspectives
ed. by Marvin E. Goldberg ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Goldberg, Marvin E. (contributor) |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Soziomarketing | Kongress | Atlanta <Ga., 1995> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 457 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8058-2499-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359001