Social marketing : throughts form an empathetic outsider
Year of publication: |
September 2016
|
---|---|
Authors: | Bakan, Joel |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 11/12, p. 1183-1189
|
Subject: | Social marketing | critical thinking | individualisation | advertising | Social Marketing | Werbung | Advertising | Marketingtheorie | Marketing theory |
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