Social marketing to improve healthy dietary decisions : insights from a qualitative study in Mexico
Lorena Carrete and Pilar Arroyo
| Year of publication: |
2014
|
|---|---|
| Authors: | Carrete, Lorena ; Arroyo, Pilar |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 3, p. 239-263
|
| Subject: | Mexico | Social marketing | Theory of planned behavior | Healthy diet behavior | Protection motivation theory | Social Marketing | Mexiko | Ernährungsverhalten | Eating habit | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Marketingtheorie | Marketing theory | Funktionelle Lebensmittel | Functional food | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Gesundheitspolitik | Health policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389556