Social marketing to protect the environment : what works

Doug McKenzie-Mohr ... [et al.]

In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies

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Year of publication:	c2012 ; Online-Ausg.
Other Persons:	McKenzie-Mohr, Doug (contributor)
Publisher:	Los Angeles, [Calif.] : SAGE
Subject:	Social Marketing \| Social marketing \| Umweltschutz \| Environmental protection \| Verantwortung \| Responsibility \| Umweltmanagement \| Environmental management \| Soziomarketing \| Umweltbewusstsein \| Umweltbezogenes Management

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Extent:	Online Ressource (xiv, 235 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record
ISBN:	978-1-4833-4946-6 ; 978-1-4129-9129-2
Classification:	Umweltfreundliche Nutzung natürlicher Ressourcen
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208258