Social media adoption and export intensity : the moderating role of firm size
Year of publication: |
2024
|
---|---|
Authors: | Altinkaya, Zelha ; Yilmaz, Mustafa Kemal ; Aksoy, Mine ; Secme, Zekeriya Oguz |
Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 34.2024, 1, p. 102-125
|
Subject: | Export intensity | Facebook | Instagram | Social-media | Turkey | Twitter | YouTube | Social Web | Social web | Export | Betriebsgröße | Firm size | Türkei | Internationales Marketing | International marketing |
-
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu, (2021)
-
Narayanaswamy, Ravi, (2022)
-
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N., (2018)
- More ...
-
Aksoy, Mine, (2021)
-
Does board demographic diversity affect the dividend payout policy in Turkey?
Khan, Ajab, (2024)
-
Does board diversity affect the cost of debt financing? : empirical evidence from Turkey
Aksoy, Mine, (2023)
- More ...