Social media advertisements and their influence on consumer purchase intention
Year of publication: |
2021
|
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Authors: | Sriram, K. V. ; Namitha, K. P. ; Kamath, Giridhar B. |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-18
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Social media advertisements | perception | consumer purchase intention | creative characteristics | emotional appeal | celebrity endorsement |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.2000697 [DOI] 177961196X [GVK] hdl:10419/270294 [Handle] RePEc:taf:oabmxx:v:8:y:2021:i:1:p:2000697 [RePEc] |
Source: |
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