Social media advertising : How online motivations and congruency influence perceptions of trust
| Year of publication: |
2021
|
|---|---|
| Authors: | Carlson, Jeffrey R. ; Hanson, Sara ; Pancras, Joseph ; Ross, William T. ; Rousseau‐Anderson, Jacqueline |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 2 (12.10.), p. 197-213
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1989 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808216