Social media analytics : literature review and directions for future research
Year of publication: |
December 2017
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Authors: | Rathore, Ashish K. ; Kar, Arpan Kumar ; Ilavarasan, P. Vigneswara |
Published in: |
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1545-8490, ZDB-ID 2141455-5. - Vol. 14.2017, 4, p. 229-249
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Subject: | social media | social media analytics | industry classification | social media applications | data mining | business analytics | literature review | Data Mining | Data mining | Social Web | Social web | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
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